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Topic: Pizza East - a few toughts...
edy
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Posts: 2
Pizza East - a few toughts...
on: July 20, 2011, 23:16

I love when a new shop opens in the area and brings footfall to the market….but I'm really upset of the way the existing premises of the famous "fat badger pub" have been defaced from the Soho House Group Holding to create their latest restaurant: Pizza East Portobello.


You can read on their website: http://www.pizzaeast.com/pizza-east-portobello


"The interior has been stripped back to reveal the building’s original features with vintage furniture, exposed brickwork and distressed paneling throughout."


This is absolutely not true.


Whoever know the building or used to go to the Fat badger pub, can remember of some of the original historical features.

I loved the wood door on the entrance from Portobello Road.

An amazing handmade piece, crafted most probably over 100 years ago. It was hand painted and simply stunning.


Where is it gone now?


Where are all the existing features?


The whole place has been stripped down and filled with fake new york styled ceiling tiles, those are not british but americans, hence not part of the existing architecture.

Same with the staircase, brand new , but a lick of distressed effect paint made it look like it has been there for many years. Not true.

The list goes on to nearly every single piece of furniture that looks old, but it's off the shelf of a designer shop.

How many REAL vintage pieces have been purchased from the local antique shops and fitted in the restaurant?

NONE!

I can't say anything about the food as I haven't been there, but I've been to the other restaurants of the multinational holding, and I've never gone back…


I just think that if the rent for the shops keeps going up and greedy landlords don't mind to charge a fortune for their shops, only big, massive companies like them will be able to afford a retail unit.


Pizza east is exactly like All Saints on Portobello Road. Do you remember what happened there?

It's the beginning of the end of local people running shops in Golborne Road?


I hope not, but the future doesn't look good to me….


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